Who benefits from a mission statement?

joined-handsA mission statement can help many.  Here is a list of some major categories

  • Ownership – to help from behind the scenes or those active in the business.
  • Management – for a clearer direction to lead the business.
  • Staff – to keep associates aligned and on the same page.
  • Strategic alliances – to identify compatibility that can lead to stronger professional partnerships.
  • Centers of influence – to educate them on the business so they can help open more doors.
  • Clients – to reassure them that the products and services they receive are fulfilling their needs and to help facilitate more referrals.
  • Prospects – so they can quickly know what a firm is all about.

Read what makes a great mission statement.

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