Why is my website traffic going down?
Artificial Intelligence might be the cause! Learn how AI is impacting even more than search results and get other expert marketing advice in three Financial Advisor Magazine articles written by Mike Byrnes, owner of Byrnes Consulting, while attending HubSpot’s INBOUND24 conference in Boston.
Your website traffic is about to decrease because of AI
Article summary:
- Google will expand AI overviews
- Other search considerations (including ChatGPT and social media, like Facebook)
- What to do about stolen search
- Why CRO is important
- How to improve conversion rates
As AI continues to reshape the digital landscape, website owners must be proactive in adapting their strategies to maintain and grow traffic. Understanding these changes is crucial for continued growth in an increasingly AI-driven world.
How to use AI to spur business growth
Article summary:
- Why is growth down?
- Technology needs to solve old problems in new ways
- AI is leveling the playing field
Artificial Intelligence (AI) is becoming a crucial tool for businesses aiming to enhance growth and efficiency.
15 marketing sound bites from INBOUND24
Article summary:
- We need to innovate, as AI is changing so much and devaluing some marketing tactics.
- Be human when creating content.
- AI is a risk, especially for those that are not leveraging it.
Need guidance navigating marketing as it advances with the help of artificial intelligence? Contact Byrnes Consulting to set up an initial consultation.
See some pictures from INBOUND24 on Byrnes Consulting’s Facebook page. (Please like, comment and share.)
