You might be surprised it is still an incredibly effective communications tool.
Mike Byrnes, President of Byrnes Consulting, wrote an article for Financial Advisor after attending the DigitalSummit in Boston, where email marketing was a popular topic.
Read 10 pieces of advice shared in a four-hour session focusing on getting “email from zero to hero”:
- The Main Preference
- More Than An Email Address
- Platforms Evolving
- Email Engagement Is Increasing
- Optimal Times Have Shifted
- Design Is Key
- Be Personable
- Subject Lines Matter
- Getting Emails Through Might Get Harder
- Tougher Restrictions
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Need help using email marketing more effectively? Let Byrnes Consulting help.