Too many organizations are going blind when it comes to their online marketing strategy. However, the amazing thing about online marketing is that it is very measurable.
If marketers take the guessing game out of their marketing efforts, they undoubtedly will be smarter about their future decisions and ultimately will become more successful online.
Read Mike Byrnes’ Financial Advisor article for eight tips on how to use Google Analytics:
- Bounce rate
- Average session duration
- Source/medium and referrals
- Social network referrals
- Organic keywords
- Site content
- User flow
- Date ranges
Need help building out a better online marketing strategy? Contact Byrnes Consulting for assistance.