Big Data – Marketing’s Evolution

Picture - Big dataIt is no surprise, the evolution of marketing will become more scientific, more calculated and ultimately more effective.

Mike Byrnes, President of Byrnes Consulting, LLC, covered the FutureM conference in Boston, and one of the most interesting topics presented was on the subject of big data.

Read Mike’s Financial Advisor article to learn…

  • What is so important about big data?
  • How the old model of marketing is going to be revolutionized?
  • Why will big data help marketers be more predictive?
  • What real-time potential does the internet allow for?
  • What hurdles need to be overcome to allow for big data to be useful?
  • What benefits can big data deliver?

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