At the Financial Planning Association of Massachusetts annual meeting, Susan Weiner, owner of InvestmentWriting.com, gave a presentation called “How to Write Emails People Will Read.”
Read Mike Byrnes’ Financial Advisor article to learn more about:
- Compelling writing – Think of the reader’s point of view… ‘What’s in it for me?’
- Email subject line – What is going to get your emails opened?
- Concise content – Are you getting your point across in an easy-to-read format?
- Readability – Is your writing style the most effective it can be for your audience?
Need help with any of your online communications strategy, contact Byrnes Consulting for advice.
Also, read Susan’s book: Financial Blogging: How to Write Powerful Posts That Attract Clients
