LinkedIn’s FinanceConnect conference offered some great advice on how marketers need to reinvent social media strategies for the financial services industry to communicate effectively with consumers.
Read Mike Byrnes’ Financial Advisor article for more information on these 11 tips:
- Help through beneficial content
- Humanize
- Be open, not outdated
- Think creatively
- Deliver on brand promises
- Be true
- Be cautious
- Be responsive
- Educate senior management
- Utilize brand ambassadors
- Test
Are you using LinkedIn to get its maximum social media benefits? Contact Byrnes Consulting for assistance.
