We have become a research society as consumers use the internet to research everything to become better informed before making a purchase. Google dubbed this online research the “zero moment of truth” and advisors must prepare for this by improving their online presence.
Read Kevin Feehily’s RIACentral.com article, to learn how advisors can prepare for the zero moment of truth so prospective clients form a favorable impression and are more likely to reach out and make contact.
If you need help to improve your online presence and coming up in online searches, contact Byrnes Consulting for assistance.
