Facebook marketers converge for first FMC

Sheryl Sandberg, chief operating officer of Facebook, opened the FMC, Facebook’s first ever marketing conference, on leap day, February 29, 2012, at the American Museum of Natural History in New York.

Sandberg told the packed house, “There is a fundamental change in society.” The internet has now evolved to allow the world to get to know people online.

Sandberg joked how she was old compared to other Facebook employees that did not grow up in an era where they had to go to the library and look things up in the card catalog to get information.

The internet has helped us go from taking advice from strangers to now getting information from those we know. Sandberg gave an example of someone only having a few minutes to read the news. She asked, “Do you want the stuff produced for the masses, or do you want to read what [your family and friends] recommend?” She stated, “The old rules no longer apply.”

Shifts impacting society
Now, through the social network, ordinary people can be heard. Sandberg said, “So many people can have voice at scale.” The change levels the playing field.

“This is a revolution that will reshape every aspect of our lives,” she added. That is because technology is bringing us together even though we might be geographically apart.

While Sandberg detailed some fantastic examples of the way the social network has made significant changes in our lives, she noted that it is just the tip of the iceberg. “There is a Facebook saying, ‘We are 1% there!’” said Sandberg. If you believe her, that means society is in for some significant changes in the years ahead.

Facebook’s facelift
At FMC, Facebook’s new Timeline page structure and enhancements were discussed in detail.  Want t learn about what was covered to update your:

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