By dividing a large population into segments, a business can then position itself to better fulfill the needs of one unique group. That’s why Mike Byrnes wrote an article sharing the ten benefits of concentrating on one target market.
Byrnes Consulting’s advice is an eye opener, especially for firms where the 80-20 rule is in effect, with 80% of profits come from only 20% of the clients.
If you need assistance defining a niche or implementing a targeted marketing strategy, contact Byrnes Consulting to increase your success.
Find the full article in the October edition of RIA Central Magazine, formerly Transitions Magazine.