Here are highlights from an article written to establish how social media builds credibility, trust and relationships.
Social media…
1. is not a fad
2. is built on the Web 2.0 model
3. isn’t for everybody – but most target markets are actively using it
4. helps make referrals stick
5. is one element of a strong online presence
6. helps establish brand credibility
7. connects businesses to traditional media
Read the full article written by Mike Byrnes at RIABiz, an online advisor community.
