Focus on Outcomes to be Successful with AI

Use artificial intelligence to increase demand, close deals and delight customers.

Read Mike Byrnes’ Financial Advisor article entitled, “To Win Using AI, Focus on Outcomes.”

Learn 10 insights HubSpot CEO Yamini Rangan shared at UNBOUND 2026 (formerly called INBOUND):

1. Understand why most companies are using AI, but few are seeing transformative results.
2. To do so, solve for outcomes, build a foundation, and be purposeful with people.
3. Create significant business value.
4. Build demand (marketing), win deals (sales) and delight customers (service).
5. Know that doing the same “popular” things is unlikely to provide much of a competitive advantage.
6. Consider analyzing campaigns and prioritizing the pipeline.
7. Leverage unique customer data.
8. Provide context about the business, customers and employees.
9. Put greater value on human capabilities, such as critical thinking.
10. Utilize human ideas and judgment to get the most out of AI.

Want AI to increase your business success?
Contact Byrnes Consulting!

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