Authenticity Is Becoming Your Greatest Advantage (in an AI-Driven World)
Artificial intelligence has made it easier than ever to create articles, emails, social media posts, videos, and marketing campaigns in minutes. The problem? Your competitors have access to the same technology.
The result is what many are now calling “AI slop”, which is an overwhelming amount of polished, generic content that sounds professional but lacks original thinking, real experience and meaningful insights. As AI-generated content floods the internet, businesses that simply publish more content will not necessarily earn more attention. Instead, organizations that combine AI’s efficiency with authentic expertise will increasingly stand out.
Mike Byrnes wrote a Financial Advisor Magazine article, entitled: AI ‘Slop’ Is Everywhere. Authentic Advisors Will Stand Out.
Learn what Jeff Feazell, founder of Authentic Advisor Video, shared about why videos might be the best ways to counter the robotic content, by letting one’s “human authenticity” shine through.
Get tips on:
- Making motional connections
- Building a relationship, before even having a conversation
- Creating real human connection, at scale
- Avoiding scripts
- Conveying passion
- Maximizing the homepage ‘welcome’ video and those on bio pages.
AI can still help with:
- Productivity
- Idea organization
- Grammar improvements
- Outline generation
- Research summaries
- and more
Resist the urge to share AI slop. Be more human, not less. It will matter in the coming years.
Looking for a speaker on artificial intelligence, content strategy, or an introduction to Authentic Advisor Video?
Reach out to Byrnes Consulting!
Watch Mike’s interview with Jeff here:
