Believe It or Not, a 30-Second Video Can Help Bring in New Business
Short videos are now an incredibly effective marketing tactic, helping businesses quickly build human connections as people scroll through the digital world. Consistently posting simple videos using platforms like YouTube Shorts, Instagram, and TikTok can generate extra exposure, improved awareness, and more prospects, without the time and expense of traditional long-form videos.
Read Mike Byrnes’ quotes in the Financial Planning article entitled, “A guide to making short videos to boost an RIA’s brand”.
Short-Form Videos Are Changing Marketing
Like it or not, we are living in the attention-deficit era. Another scary change, people are ‘doomscrolling’ on social networks and spending more time online than ever before.
Business that are aware of the trends and take advantage of them, can create a real business opportunities.
The old model of producing long-form videos often required significant time, money, and resources. Today, shorter videos, often 30 seconds or less, can be even more effective.
Benefits of Short Videos
Short-form videos allow businesses to:
- Get to the point quickly for people who are often feeling their lives are too busy
- Build a personal connection to a brand
- Create familiarity and likability, before even meeting in person
A simple video can create trust and engagement in ways text alone often cannot.
Consistency Over Perfection
Marketers often do not want to publish videos because they are not flawless. However, with that approach, very little ever gets published. If it does, it takes a long time and can be quite expensive.
This is where a summer intern can become incredibly valuable by helping to:
- Record content
- Make minor edits
- Schedule and publish consistently across appropriate platforms
The Opportunity Is Bigger Than You Think
You may go from getting only a few views to suddenly reaching thousands, or even tens of thousands, of people.
You do not need to become a social media ‘influencer’ for this strategy to work.
It only takes a handful of the right prospects seeing your content for your efforts to become a major success.
Test, learn, and evolve.
Start Improving Your Branding and Video Strategy
Need help building your online marketing strategy?
Reach out to Mike Byrnes, owner of Byrnes Consulting, for a free consultation.
